We chose Inika, quite simply, because they're fabulous. It's such an exciting, flamboyant company with an amazing range of make-up products you'll adore using. Their strap-line is 'Made of Australia' and that's exactly what their products are.

Made from minerals in the earth, these trendy, vibrant products are powder-based: even the foundation. Because they contain zinc, which reflects the sun, they have a natural sun-factor. They are 100% certified vegan and cruelty-free so you can look fantastic and have a clear conscience.

It's the colour range that makes Inika so special. Put one shade on top of another and the minerals pick up the colour of the base. You can create some really dramatic looks.

It's versatile too. Try adding the eye-shadows to the lip balm to create fabulous lip gloss. Yes, they're that safe.

Inika is the natural cosmetics brand that we've all been waiting for. It's sexy and feminine - just what women want to look good and feel great.